American Express has been “refreshing” its card portfolio over the past year or so and they have just announced changes for the popular Gold card.
Along with death and taxes, a third certainty could be that American Express card “refreshes” mean that annual fees are going up. So, to get the bad news out of the way, the annual fee is indeed increasing from $250 to $325. However, there are also changes to benefits that will easily offset the extra $75 a year for many cardholders.
What is the good news?
The best news is that the Gold card now offers an annual $100 Resy credit for using the card at one of the 16,000 restaurants worldwide that are part of the Resy online reservation system.
I went to the Resy website to see how useful this new benefit might be for my household. It turns out that Ms. Optimizer and I have recently dined at some of the Resy restaurants in our area and we had been planning to eat at another one in the next few months so it will be easy for us to use the credit. When reviewing the restaurants, most seemed to be some of the more expensive and well-regarded restaurants in my area. However, there were also several restaurants where a couple could cover most of a meal with the $50 credit.
One caveat is that Resy restaurants tend to be clustered in urban areas. While some cardholders will find it very easy to use this credit, those outside of urban areas might find few options.
There is also good news for those who frequent Dunkin Donuts. In addition to the $100 credit for more upscale restaurants, there is also a $7 per month credit ($84 per year) for purchases at this large chain. While few might be inclined to go out of their way to save a few dollars on a coffee and a cruller, this is good news for the chain’s regulars.
Possible good news is that there is a $10 per month restaurant credit that can be used with Five Guys, Grubhub, Cheesecake Factory, wine.com, and Goldbelly. Five Guys has just been added to this group, but Shake Shack and Milk Bar have been dropped. The possible good news is that there are far more Five Guys locations than Shake Shack locations so this might be a better benefit for those looking for burgers.
Other considerations
There is no change in the $10 per month Uber credit.
The card continues to offer a 4X spending bonus on both US supermarkets and restaurants so cardholders can quickly accumulate valuable Amex Membership Rewards points. Previously, the supermarket 4X spending bonus was limited to $25,000 of purchases annually and there was no limit to the spending bonus for restaurants. With the refresh, the spending bonus for restaurants is now limited to the first $50,000 of annual purchases. As this works out to an average of about $1,000 of restaurant spending per week, this new cap will affect very few cardholders.
Bottom Line
In a past post, I wrote about the “couponization” of credit card benefits and these changes to the Amex Gold card fit with that trend. While I am no fan of this approach, this last round of changes to the Gold card may be well received by those who can take advantage of the Resy credit. Others may determine it is time to cancel or downgrade.
Benefits and credits aside, when determining whether to recommend this card for our clients, the key consideration is if the card will aid their pursuit of free travel and will the value of that travel be worth far more than the annual fee. You may be unable to use or forget to use the credits and we do not want clients worrying about whether they used a $7 Dunkin Donuts credit or not. But, even if the benefits and credits work well for a cardholder, the true power of this card is the 4X spending bonus for both grocery and restaurant purchases. We take those expenditures into account before suggesting a client commit to this card. In the past year, I have seen cases where a Gold card was not suitable for a client and cases where applying was a “no brainer.” But always, when we create a Travel Rewards Optimizer plan for you, we remember that everyone is different and there is no such thing as a “one size fits all” solution.
We are ready to help you turn your routine credit card spending into the travel of your dreams.
E-mail: frank@travelrewardsoptimizer.com
DISCLAIMER: I am not an investment advisor, financial planner, tax professional or legal professional. The projections provided in my plans are based on good faith estimates and client supplied information. I can not guarantee that credit card issuers will approve the applications of my clients. Credit card offers, loyalty program policies, and bank policies are subject to change over time.